Empowering People to Push Boundaries in a World that’s Not Flat.

Magic Mobility's mission is to enable people and organisations everywhere to reach their full potential. They do this through immersive learning experiences, problem solving challenges and a vibrant community of future-focused individuals who are passionate about making the world a better place. By creating an environment where everyone can contribute, they’re helping build strong relationships and foster innovation in areas of need. 

Magic Mobility is a leading Australian power wheelchair designer, developer and manufacturer. Their focus is on creating wheelchairs tailored to individual needs. They’re determined to push the boundaries of what electric wheelchairs can achieve and above all provide users with choice.

As an organisation they strive to not only listen to the voices of those who use wheelchairs, but to hear their dreams and intentions. They use this to engineer the best solutions for tackling the widest possible challenges, to give everyone the right to independence.

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Join us on this site tour for a one-of-a-kind opportunity to broaden your understanding and delve into Magic Mobility's journey towards operational excellence.

The tour will include:

• Overview of the history and growth of Magic Mobility

• How to identify true lean leadership, the heart and soul of Magic’s Magic

• Identifying, articulating and following your True North

• Transforming a family owned business into a Global Enterprise

• Tour of the facility
• Opportunity to learn through interactive Q & A session
• Afternoon tea and networking

Jill McKechnie, General Manager

Jill has found her calling. Her True North is aligned to Magic Mobility’s: To empower people to push boundaries to experience a World (life) that’s not flat (physically and emotionally). She has dedicated the last 12 years to transforming Magic Mobility from a family business into a serious global player.

From humble beginnings as an apprentice in a wheelchair factory, Ashley Daff observed that all wheelchairs were made for indoor use and pathways. This jarred with his values and zest for life.

With his maverick style, empathy and mechanical drive he decided to design wheelchairs for people: people with real lives and real needs. He tantalised clients into a world outdoors they could only aspire to. Magic Mobility began in 1994 and the company quickly grew from local sales to an export market. In 2010 it was time for a transformation from four “managers”, twenty “staff” and three site locations into a consolidated HQ from which it could be scaled.

Jill joined Magic Mobility as GM following a Global Corporate career. The goal was simple: “De-Ash the business” (remove the tacit knowledge). She created a shared language so that Magic could articulate who they serve and how.

Kindly take note that each company is limited to a maximum of 2 registrations. However, if you require additional registrations, you can sign up for the waitlist by emailing ame@ame.org.au. We will notify you if any spots become available. 

AME Australia is a not for profit association.  We provide high quality low cost events.  We may charge a small fee to cover the cost of administration.

You can become an AME member from $200.

This event may be cancelled by AME for any reason. AME is not responsible for incidental costs incurred by registrants.

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