Empowering People to Push Boundaries in a World That's Not Flat. Our Magic Story.
From humble beginnings as an apprentice in a wheelchair factory, Ashley Daff observed that all wheelchairs were made for indoor use and pathways. This jarred with his values and zest for life. With his maverick style, empathy and mechanical drive he decided to design wheelchairs for people: people with real lives and real needs. He tantalised clients into a world outdoors they could only aspire to. Magic Mobility began in 1994 and the company quickly grew from local sales to an export market. In 2010 it was time for a transformation from four “managers”, twenty “staff” and three site locations into a consolidated HQ from which it could be scaled. Jill joined Magic Mobility as GM following a Global Corporate career. The goal was simple: “De-Ash the business” (remove the tacit knowledge). She created a shared language so that Magic could articulate who they serve and how.
WHAT ATTENDEES WILL LEARN
How to identify true lean leadership, the heart and soul of Magic’s Magic
Identifying, articulating and following your True North
Transforming a family owned business into a Global Enterprise
Jill has found her calling. Her True North is aligned to Magic Mobility’s: To empower people to push boundaries to experience a World (life) that’s not flat (physically and emotionally). She has dedicated the last 8 years to transforming Magic Mobility from a family business into a serious global player